Meet Our Team

The brains and talent behind the successful projects at 8 Retail Consultancy.

Steve Balmer-Walters

Steve Balmer-Walters

Manging Director

An experienced omni-channel director and retail guru, Steve founded 8 Retail Consulting in 2017.

He’s worked with high-street brands including Jaeger, Mothercare and Ecco, to name a few, and most recently worked as the Head of Retail at Norwich City Football Club. He is the go-to for retail consultancy at all levels.

Why he set up 8RC: “To be me everyday”

Fun fact: Once appeared on Top Gear!

Daisy Simpson

Daisy Simpson

Marketing Manager

Daisy has 7 years of industry experience working across marketing, public relations and communications.

She has worked for some fantastic brands and clients across the country, including, Herbert Woods, RedDog Design Ltd, Stapleford Park and Norwich Fashion Week, to name a few. More recently, she worked at Norwich City Football Club where she promoted the club’s merchandise brand ‘Canaries Official’.

Why she wants to work for 8RC: “So I can do what I love with people that inspire me, whilst having the flexibility to work around my daughter.”

Fun fact: Was once an Au Pair to three children in Brussels (when she was 17)!

Shah Abbas

Shah Abbas

Creative Content Manager

Shah has always had a fire-like desire to create films and take, in his words, ‘dope’ pictures. Having gained experience as the company videographer from his former role at Epos Now, Shah is now the go-to person for all things creative at 8RC.

Shah spends EVERY single evening and weekend consuming YouTube content. He understands that creative content is subjective, so knows it is paramount to see things from all perspectives.

Why he wants to work for 8RC: “6-year-old Shah still has work to do”

Fun fact: Once asked Reece Witherspoon for a lighter (not knowing who she was)!

Daniella Moore

Daniella Moore

Administrator and PA to Director

Daniella also worked at Norwich City Football Club within the retail department. Starting out as a retail assistant, she moved her way up to the retail office to help with e-commerce and buying.

Taking a particular interest to buying, Daniella not only helped design two seasons of kits, but also travelled across the country to buy in products that were of good quality and value, as well as being on trend.

Why she wants to work for 8RC: “So I can enjoy and be enthusiastic with what I do every day and continue to learn exciting new things.”

Fun fact: “She’s an avid dancer and has been street dancing in particular for the last 12 years!”